PR or public relations are the most important quality of an estate agent. Despite the paucity of sale of houses in this market the services of an estate agent makes it easy for the buyer to purchase a land. Outside Mumbai i.e. in case of holiday homes the land is an open area under the jurisdiction of a different district and hence it is necessary to do a lot of spade work and get the understanding of the ownership details of the land. This calls for a lot of rapport building from the agent there and also liaising with legal-government mandates.

Additional services offered by the estate agent in handling paperwork, assisting viewings, helping in the negotiation and also helping in making a decision does much to their good will. The services of an agent are heavily relied about people who have relocated and looking for rental apartments. Though temporary the legal requirements and personal aspirations has to be looked into before settling in a rented house. The agent helps the person to locate a feasible property in such a case and also hand hold the assistance he or she will require to move in.

The main quality of a real estate agent is communication skill. He is able to screen the probable buyer and also communicate the conditions of the seller or the landlord. In case of resale of the property certain fixtures like bed or wall units are not portable and hence it is included in the sale price or offered as fringe benefit. This has to understood and communicated to the new owner. The estate agent has excellent convincing skills too in case the party is unable to exactly understand a situation.

The public relations is also essential to bring in a confident network of people while buying and selling. The repute and name of the agent is very important to go about the sale purchase in lands and hence he has to maintain his contacts during season and more during off season. Courtesy calls, eloquent selling skills, helping contact an interior designer and also genuine effort in understanding the capacity of the party is really necessary to be in the profession.